Email Marketing Automation

Key Automation Tactics

• Lead Nurturing: Automated sequences based on behavior
• Segmentation: AI groups contacts by interests and behaviors
• Personalization: Dynamic content based on subscriber data
• Send Time Optimization: AI determines best time for each recipient
• A/B Testing: Automatic testing of subject lines and content
• Triggered Campaigns: Emails based on user actions

Expected Impact

• Open rates increase by 25-35%
• Click rates increase by 30-50%
• Conversion rates improve by 20-40%
• Time to send emails reduced by 80%
• Lead scoring accuracy improves dramatically